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In a chilling account discussed on the podcast, a Dating Ring user, upon receiving the name and phone number of a match, was said to have replied: “I hope that’s a typo, because that name doesn’t sound white to me.” Whenever someone tells me that discussing online dating is a waste of time, I refer to that anecdote and two sad truths about the online dating industry that Dating Ring’s founders discovered: First, giving people the tools to act on racial bias is profitable; and second, it is not fair to users who are discriminated against to be matched with people who are biased against their racial group and, as a result, will dismiss them as potential matches.
So Dating Ring moved away from its original design.
Historically degraded and sexualized from slavery to today’s media, women of color often seem like they’re at the bottom of the totem pole of humanity.
And as if we needed more proof, recent online dating statistics released in a video by Buzzfeed reveal that Black women are the least desired race among both White, Black, Latino and Asian men.
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Newer sites have had similar experiences with racial bias.
Dating Ring, the matchmaking company followed in the second season of the “Start Up” podcast, tried to improve the dating experience for minorities, but their users often pushed back.
Data also confirmed a level of White privilege, as White men and women were the most selective.
All I knew was that as someone painfully shy around men, dating in the real world, in New York City, felt downright impossible.
If anything, this was a way for me to gauge my own interest, and to date in a way that felt a bit more intentional, a bit more on my own terms.
For instance, in 2013, Ok Cupid removed users’ profile photos for one day, dubbing it “Love is Blind Day.” People couldn’t tell who was, well, what.
They complained bitterly, as OKCupid co-founder and president Christian Rudder chronicled in his book, “Dataclysm.” When the profile pictures returned, many conversations and interactions that had budded in the photos’ absence — and which Ok Cupid found to be qualitatively better than usual — fizzled.