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JDI Dating Ltd, based in Britain, allowed new users to set up profiles for free then sent messages from 'Virtual Cupids' expressing romantic interest (file picture).
But users were only able to reply if they paid up Jessica Rich, Director of the FTC’s Bureau of Consumer Protection said: ‘JDI Dating used fake profiles to make people think they were hearing from real love interests and to trick them into upgrading to paid memberships.
It is great to see clients doing well and knowing that Affiliate Dating (ADL) played a part in the success and growth of a business.
Many clients now live in a totally different way due to the successes from the dating industry and it is a pleasure to hear about our clients enjoying their time and profits.
“JDI Dating used fake profiles to make people think they were hearing from real love interests and to trick them into upgrading to paid memberships,” said Jessica Rich, Director of the FTC’s Bureau of Consumer Protection.
“Adding insult to injury, users were charged automatically to renew their subscriptions – often without their consent.” According to a complaint filed by the FTC, JDI Dating and William Mark Thomas operate a worldwide dating service via 18 websites, including cupidswand.com, and
I personally ( Alexander Stead ) would like to offer a warm welcome to anyone looking at taking on a dating service with Affiliate Dating ltd (ADL) and hope that your success story starts here.
One of JDI Dating Ltd's computer generated profiles was of a 26-year-old woman called 'Heidi Hi'.
The only indication it was not real was a 'V' encircled by a 'C' in the top right hand corner (shown with blue arrow)One of the computer generated profiles was of a woman given the name ‘Heidi Hi’.
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In its first law enforcement action against an online dating service, the Federal Trade Commission has reached a settlement that prohibits JDI Dating Ltd., an England-based company, from using fake, computer-generated profiles to trick users into upgrading to paid memberships and charging these members a recurring monthly fee without their consent.